Red

RED - Personality Characteristics

Easy to understand - Once learned - Never forgotten!

EACH COLOUR STANDS FOR A CERTAIN WAY OF BEHAVING, FEELING AND BEING.

The Aggressive Influence: RED

'Behaviour and attitudes associated with the trend of moving against people,
such as a domineering and superior manner.'

The Aggressive Influence is the force to move against other people by using the expansive solution to life. They have a strong and continuous need for dominance and superiority, an urge to win, be admired and respected. The strong red influence displays these needs towards everyone. Red influence means having “drive”, being determined, self-confident and strong. Everything a strongly red influenced person does is down to one major underlying behavioural motive which is: 

‘If I have power – No one can hurt me!’

By excelling and receiving recognition, they find satisfaction in having their superiority affirmed by others. Red influenced personalities are driven to surpass others, have a need to possess someone or something and have a strong drive for conquest. They have no problem dominating a person or situation and their desire to take the lead is driven by their motive to achieve and retain superiority and power.

They drive themselves hard to become the best; therefore, they may actually be highly successful in their careers, although the work itself will not always provide intrinsic satisfaction. Like everything else in life, work is a means to an end, not an end in itself.

Red influenced personalities will appear confident of their abilities and uninhibited in asserting and defending themselves. They will generally need the support, through delegation, of other people who can do the planning and calculating and who have the ability to work systematically. They are delegators who are, nonetheless, prepared to accept responsibility but tend to need the support of a team. Red influenced people need an environment with hierarchy, challenges, new opportunities and they respond well to single incentives for their motivation.



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